Sony has revealed that its virtual reality headset will cost $399 (£282) in the US.
That makes it $200 cheaper than Facebook's rival Oculus Rift and $400 less than HTC's Vive.
The PlayStation VR is seen as less advanced than its two rivals, but many experts think it will outsell them.
However, the disclosure that it will not be released until October means Sony will fail to meet its earlier target of the first half of 2016.
The Japanese company also revealed that it expects more than 50 games tailored to its headset will be available at its launch.
It made its announcement in San Francisco to coincide with the city's Games Developers Conference.
Retailers have confirmed that the UK price - which includes the VAT sales tax - will be £350.
http://www.bbc.co.uk/news/technology-35813653
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